Case Study

CGAP

E-Learning Course Promoting Financial Inclusion

 

TIMELINE: Six Weeks

PROJECT TEAM: Project Manager, Two Engineers

DESIGN TEAM: Instructional Designer, Illustrator, Animator, Myself

PARTNERS: Emerging-360.com

In 2016 CGAP (Consultative Group to Assist the Poor) selected Emerging360 to design and develop a flagship blended learning course for financial institutions, entitled “Customers at the Center.” The training course uses Human-Centered Design methodologies and is being featured on CGAP’s Gateway Academy platform. The multi-week course aims to train mid-level managers at financial institutions in several African countries to implement new, customer-centric approaches to meet the needs of the unbanked and financially underserved.

I collaborated with Emerging360 on multiple projects at the time. For this project we pulled together a team of an instructional designer, illustrator and animator to create the animated learning module intros, which I helped art-direct and produce.

I then conceptualized and designed the course experience incorporating the incredibly inspiring images provided by CGAP from their own photography contests. The course is designed to be completed in six week-long sprints, each week's activities include multimedia-based, interactive, self-paced e-learning, hands-on deployment of newly acquired skills in the workplace, and regular check-in and coaching sessions with CGAP’s team of facilitators.

Outcomes

Many banks in seven countries throughout sub-Saharan Africa are now participating and using this course to design sustainable, digital financial services to provide financial inclusion.

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